7 Italian Cities That Are Better Than the Tourist Hotspots (But Tourists Always Skip)

Ready to dodge the tourist traps and discover the real Italy? We’re taking you on a journey to some of the most underrated cities in the country places brimming with culture, cuisine, and ancient charms, yet often overlooked for their more famous neighbors.

From the rich culinary delights of Bologna to the ancient streets of Napoli, this guide is packed with insider tips on what to see, where to eat, and how to navigate these hidden Italian treasures. Whether you’re a history buff, a foodie, or just looking for a new adventure, these lesser-known locales offer something special that you won’t find in the typical guidebook. Grab your map (or just keep your phone handy), and let’s uncover the secrets of Italy’s underrated cities together!

Important links to check out:
– eSIM Italy Unlimited Data: Italy eSIM Data Plans 2024 Update
– 8 Tourist Mistakes in Italy and How You Can Avoid Them
– North Italy Vs South Italy Which One Is Better For Travel Destination

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Quick Easy Tips

Travel off-season (spring or early fall) to enjoy these cities without tourist crowds.

Use regional trains to access smaller cities cheaply and conveniently from major hubs.

Learn a few basic Italian phrases—locals in lesser-known towns may not speak much English but will appreciate the effort.

Focus on slow travel: spend at least 2–3 days in each city to experience the rhythm of local life.

Visit local markets and trattorias to taste regional dishes not found in guidebooks.

While millions flock to Venice, Rome, and Florence turning them into theme parks of their former selves Italy’s soul is arguably stronger in its lesser-known cities. Cities like Mantua, Lecce, or Trieste offer richer authenticity, better food for half the price, and architecture that rivals the tourist hotspots.

Many travel blogs and influencers prioritize aesthetics over substance, steering visitors to “Instagrammable” locations while ignoring places where real Italian life thrives. It’s a disservice to travelers and to Italy. These underrated cities aren’t hidden because they’re lacking but because the tourism industry prefers to funnel visitors into high-spending corridors.

And here’s the uncomfortable truth: some popular Italian cities are fed up with tourism. Locals are moving out, prices are skyrocketing, and what remains is often a curated experience for foreigners. In these under-the-radar gems, you’re not just visiting you’re participating in Italy as it actually exists.

Discovering Bologna: Italy’s Culinary Capital

Why Bologna? Often overshadowed by the grandeur of Rome or the charm of Florence, Bologna remains one of Italy’s best-kept secrets. This vibrant city is not only the gastronomic heart of Italy but also steeped in a rich academic history, being home to the oldest university in the world. Its relaxed atmosphere and fewer crowds make it a perfect destination for those wanting to experience authentic Italian culture without the hustle and bustle.

Getting There: Bologna is well-connected and easily accessible. If you’re flying in, Bologna Guglielmo Marconi Airport is just 6 km from the city center, with regular buses and a taxi service available to get you into the heart of the city in no time. Alternatively, Bologna’s central train station, Bologna Centrale, is a major rail hub in Italy. High-speed trains from major cities like Milan, Florence, and Rome can whisk you to Bologna in just an hour or two, making it an excellent option for those already exploring Italy.

Things to Do and See:

1. Piazza Maggiore: Start at the heart of Bologna, Piazza Maggiore, surrounded by several significant buildings including the Basilica di San Petronio, one of the largest churches in the world. Don’t miss the chance to step inside and see its beautiful frescoes.
2. The Two Towers: No visit to Bologna is complete without seeing the Two Towers, iconic symbols of the city. For the adventurous, a climb up the 498 steps of the taller tower, Asinelli, rewards you with breathtaking views of the city and beyond.
3. Bologna’s Food Market: Explore the Quadrilatero area, where the ancient food market teems with local produce, cheeses, meats, and other delicacies. It’s a feast for the senses!
4. Museo di Palazzo Poggi: Visit the university’s museum for a dive into scientific collections ranging from natural history to anatomy and astronomy—curiosities abound!

Dining Out: Bologna is a paradise for food lovers. Start with a classic dish of tagliatelle al ragù (the original spaghetti Bolognese) at a local trattoria. For a casual lunch, grab a slice of mortadella or a bowl of tortellini in brodo. Dining in Bologna is surprisingly affordable compared to its more touristy counterparts, with a hearty meal available for around 10-15 euros. Don’t forget to try some local wine, like Pignoletto, to complement your meal.

Tips and Tricks:

• Stay Central: Accommodations in the city center are reasonably priced, and staying central allows you to walk to most attractions.
• Aperitivo Culture: Embrace the local tradition of aperitivo in the early evening; many bars offer a free buffet with the purchase of a drink.
• Use Public Transport: Bologna’s bus network is extensive. A day pass costs around 6 euros and can take you anywhere in the city, although much of the city is perfectly walkable.

Why It’s Underrated: Bologna lacks the flashy landmarks of Italy’s capitals but don’t let that fool you—the city’s charm lies in its authenticity, its vibrant student population, and its unbeatable culinary scene, making it a treasure trove for those who seek a deeper understanding of Italian culture.

Exploring Bologna offers an intimate glimpse into the life of Northern Italy, away from the glare of tourism. It’s a city where every alleyway and historic building tells a story, waiting to be discovered by those looking to stray from the beaten path.

Verona: The City of Star-Crossed Lovers and Beyond

Why Verona? Verona is often relegated to the role of backdrop in the tale of Romeo and Juliet, but there’s so much more to this city than Shakespearean drama. With its Roman architecture, thriving opera scene, and less touristy vibe compared to Venice nearby, Verona offers a rich cultural experience without the overwhelming crowds.

Getting There: Nestled in northern Italy, Verona is readily accessible by train or car from major cities like Milan and Venice. The city’s airport, Verona Villafranca Airport, services both international and domestic flights, making it a convenient entry point for international travelers. From the airport, you can take a shuttle bus directly to Verona’s main train station, Verona Porta Nuova, which is just a few minutes from the city center.

Things to Do and See:

1. Arena di Verona: Start your visit with the ancient Roman amphitheater in the Piazza Bra. During the summer, it transforms into one of the most atmospheric open-air opera venues in the world. Catching a performance here is a must!
2. Juliet’s House: While it’s a bit touristy, visiting Casa di Giulietta to see the famous balcony and statue of Juliet is a quintessential Verona experience. Early morning is the best time to beat the crowds.
3. Castelvecchio: Explore this stunning medieval castle that now serves as a museum showcasing Italian art and artifacts. The castle itself, with its robust walls and scenic bridge over the Adige River, is a sight to behold.
4. Verona Cathedral (Duomo di Verona): A masterpiece of Romanesque architecture, the cathedral complex houses remarkable artworks and serene cloisters.

Dining Out: Verona’s culinary scene is robust and features excellent wines from the Veneto region. Enjoy dishes like risotto all’Amarone made with the local Amarone wine, or pastissada de caval, a horse meat stew, traditionally served with polenta. Dining in Verona can range from affordable pizzerias costing around 10 euros per meal to more upscale dining experiences at around 30-50 euros per person, especially if you’re sampling the local wines.

Tips and Tricks:

• Verona Card: Consider purchasing the Verona Card for around 20 euros, which offers 24 hours of access to many of the city’s museums and monuments, including the Arena.
• Explore on Foot: Verona is compact and best explored on foot. Stroll through its historic center to fully appreciate its charming streets and hidden courtyards.
• Day Trips: Use Verona as a base to explore nearby areas like Lake Garda or the less frequented but equally charming towns of Vicenza and Mantua.

Why It’s Underrated: While tourists flock to Venice and Florence, Verona remains relatively calm, especially outside the main tourist sites. Its rich history, accessible cultural sites, and vibrant local life offer a more relaxed, authentic Italian experience.

Verona is a city that marries history with living culture. Whether you’re soaking in the dramatic flair of an opera in the Roman Arena or enjoying a quiet moment in a less-trodden neighborhood, Verona invites you to step into a slower pace and savor its timeless beauty.

Lucca: A Serene Escape Within Ancient Walls

Why Lucca? Tucked away in Tuscany, Lucca is a tranquil haven that boasts impeccably preserved Renaissance walls encircling its historic center. Known for its charming streets, vibrant music scene, and a more laid-back atmosphere compared to its Tuscan neighbors like Florence and Pisa, Lucca offers a truly immersive experience into the slower side of Italian life.

Getting There: Lucca is conveniently connected to major Italian cities via train. If you’re coming from Florence, the journey is a scenic hour-long train ride. For those flying into Italy, the nearest major airport is in Pisa, just a 30-minute drive away. From Pisa, you can easily catch a train directly to Lucca.

Things to Do and See:

1. Walk the Walls: Lucca’s city walls are unique as they are fully intact and have been transformed into a public park. Rent a bike or take a leisurely walk around the entire perimeter to get stunning views of the city and the surrounding Tuscan countryside.
2. San Michele in Foro: Visit this stunning Romanesque church located in the bustling Piazza San Michele. The intricate facade and historical significance make it a must-see.
3. Piazza dell’Anfiteatro: Explore this picturesque square that traces the outlines of the ancient Roman amphitheater. The lively cafes around the square are perfect for people-watching and sipping on a cappuccino.
4. Torre Guinigi: Climb to the top of this unique tower, famous for its oak trees growing right out of the structure, and enjoy panoramic views of Lucca.

Dining Out: Lucca is known for its traditional Tuscan cuisine with a unique twist, such as tordelli lucchesi (stuffed pasta similar to ravioli) and zuppa di farro (spelt soup). You can enjoy a delicious meal in one of the local trattorias for around 15-25 euros. Don’t miss trying some local Lucchese olive oil, considered some of the best in the region.

Tips and Tricks:

• Stay Overnight: While many visitors to Tuscany make Lucca a day trip, staying overnight will allow you to experience the city’s quiet charm once the day-trippers have left.
• Rent a Bike: Cycling is a fantastic way to explore Lucca’s historic center and its walls. Bike rentals are widely available and reasonably priced.
• Explore Local Festivals: If you’re visiting in the summer, check out the Lucca Summer Festival, which attracts big-name international artists.

Why It’s Underrated: Lucca is often bypassed for more famous Tuscan destinations, but it offers an unparalleled glimpse into medieval and Renaissance Italy without the crowds. Its festivals, culinary scene, and the unique experience of its tree-topped towers provide a deeply authentic and relaxing visit.

With its blend of historical preservation and local Tuscan life, Lucca invites you to slow down and savor the delights of a less hurried Italy, making it a perfect getaway for those seeking a blend of culture and tranquility.

Siena: A Medieval Masterpiece in the Heart of Tuscany

Why Siena? Siena, with its steep medieval streets and spectacular piazza known as Il Campo, is often overshadowed by the nearby Florence. However, this city offers a deeply authentic medieval Italian experience, famed for its historic horse race, the Palio di Siena, and its less touristy atmosphere compared to its Tuscan neighbors.

Getting There: Siena is easily accessible by bus or train from major Tuscan cities. Direct buses and trains from Florence take about 1.5 hours, making Siena an excellent day trip or a longer stay destination. If you’re driving, it’s an even quicker journey but consider parking outside the historic center as the streets inside are narrow and largely pedestrianized.

Things to Do and See:

1. Piazza del Campo: Start your exploration in one of Europe’s greatest medieval squares, famous for hosting the Palio di Siena horse race twice a summer. The shell-shaped piazza is also a fantastic spot to relax and soak in the atmosphere.
2. Siena Cathedral (Duomo di Siena): This stunning example of Italian Gothic architecture features intricate facades, beautiful artworks inside, and a library with vibrant frescoes.
3. Torre del Mangia: If you’re up for a challenge, climb the 400 steps of this tower for breathtaking views of Siena and the surrounding Tuscan countryside.
4. Explore the Contrade: Siena is divided into 17 contrade (districts), each with its own unique emblem and colors. Walking through these different areas offers a glimpse into the local culture and deep-rooted community pride.

Dining Out: Siena offers a plethora of dining options where you can sample traditional Tuscan dishes like pici (a thick, hand-rolled pasta), panforte (a traditional Italian dessert), and ribollita (a hearty Tuscan soup). Expect to spend around 20-30 euros per person for a meal in a mid-range restaurant. Local wines like Chianti and Brunello di Montalcino are must-tries and perfectly complement the rich flavors of Sienese cuisine.

Tips and Tricks:

• Avoid Driving in the City Center: The historical center is best explored on foot due to its narrow and winding medieval streets.
• Visit During the Palio: For a truly unique experience, visit during the Palio (held on July 2 and August 16), but book accommodations well in advance as the city fills up quickly.
• Museum Pass: Consider buying the combined museum pass if you’re interested in exploring multiple sights, including the civic museum and cathedral complex, to save on entrance fees.

Why It’s Underrated: Siena’s charm lies in its untouched medieval cityscape, which offers a time-capsule experience into the past. While it gets its fair share of tourists, the city retains a sense of untouched authenticity, especially in the quieter months outside of the Palio. Its rich history, coupled with its vibrant local life and cultural festivities, make Siena a fascinating destination that deserves more than a quick stopover.

Siena invites you to wander its hidden alleys, enjoy its ancient traditions, and immerse yourself in the rich tapestry of medieval Tuscany. Here, every corner tells a story, offering a deeper, more intimate Italian adventure.

Perugia: A Hidden Gem of Art and Culture

Why Perugia? Perched on a hilltop with sweeping views of the Umbrian countryside, Perugia is a vibrant university town rich in history and culture, yet often overlooked in favor of Italy’s more famous destinations. Its blend of vibrant student life, Renaissance art, and historic architecture makes it a unique spot for those looking to dive deeper into the less trodden paths of Italy.

Getting There: Perugia is well-connected by train and bus to major Italian cities. The most straightforward routes are from Rome and Florence, with travel times approximately 2 to 2.5 hours by train. If you’re coming by air, the nearest airport is Perugia San Francesco d’Assisi – Umbria International Airport, which offers both domestic and international flights. From the airport, you can take a short bus ride into the city center.

Things to Do and See:

1. Rocca Paolina: Start with this underground fortress that reveals layers of Perugia’s past. Walking through its eerie yet fascinating underground passages is like traveling back in time.
2. Perugia Cathedral and Piazza IV Novembre: Explore the heart of the city where the beautiful cathedral stands opposite the majestic Fontana Maggiore, a medieval fountain adorned with biblical scenes and zodiac signs.
3. National Gallery of Umbria: Art lovers should not miss this gallery housed in the Palazzo dei Priori. It features an extensive collection of Renaissance paintings, including works by Perugino and Pinturicchio.
4. Corso Vannucci: Stroll along the main street of Perugia, lined with cafes, shops, and bars—perfect for people-watching and soaking in the local atmosphere.

Dining Out: Perugia is known for its chocolates and truffles. Be sure to visit some local chocolatiers where you can sample and buy the famous Baci Perugina chocolates. For meals, enjoy Umbrian specialties like umbricelli pasta with truffles, porchetta (savory, fatty, and moist boneless pork roast), and local cheeses. Dining in Perugia is reasonably priced, with meals at traditional trattorias ranging from 15 to 25 euros per person.

Tips and Tricks:

• Minimetrò: Take advantage of Perugia’s unique Minimetrò to get around. This automated light metro system connects the city center with the suburbs and is an easy and cheap way to travel.
• Umbria Jazz Festival: If you’re visiting in July, don’t miss the Umbria Jazz Festival, one of the most important jazz festivals globally, attracting artists and visitors from all over.
• Day Trips: Use Perugia as a base for exploring other Umbrian gems like Assisi, Gubbio, and Spoleto, all within easy driving distance.

Why It’s Underrated: Despite its rich array of historical sites, vibrant cultural scene, and culinary delights, Perugia remains relatively undiscovered by mass tourism. Its status as a university town keeps it lively and youthful, contrasting with its ancient backdrop. This blend of old and new makes Perugia a refreshing destination for those looking to experience a different side of Italy.

Perugia offers an authentic Italian experience with its bustling student population, historical treasures, and culinary delights waiting to be discovered by those eager to explore beyond the typical tourist itinerary.

Spoleto: A Cultural Feast in the Heart of Umbria

Why Spoleto? Spoleto, a charming town nestled in the green heart of Umbria, is often overlooked despite its rich tapestry of history, art, and culture. Known for its renowned arts festival, Festival dei Due Mondi, Spoleto blends medieval charm with a vibrant cultural scene, making it an ideal destination for those seeking both tranquility and cultural enrichment.

Getting There: Spoleto is easily accessible from Rome and Florence by train, with journeys taking about 1.5 to 2 hours. The town is also well-connected by road, making it a scenic drive if you’re renting a car. If flying into Italy, the closest major airports are in Rome, from where you can catch a train directly to Spoleto.

Things to Do and See:

1. Spoleto Cathedral (Duomo di Spoleto): Start your visit at this stunning cathedral that features frescoes by Filippo Lippi and an impressive facade that dominates the town’s main square.
2. Rocca Albornoziana: This imposing fortress offers panoramic views of the town and surrounding countryside. Inside, you can explore museums and historical exhibits detailing Spoleto’s past.
3. Ponte delle Torri: A striking 14th-century aqueduct that connects the Rocca Albornoziana with Monteluco hill across a deep gorge. It’s a favorite spot for picturesque walks.
4. Teatro Romano: Catch a performance or visit the archaeological museum at this ancient Roman theater, which still hosts events during the Festival dei Due Mondi.

Dining Out: In Spoleto, the cuisine is robust and earthy, featuring Umbrian staples like truffles, wild boar, and lentils from Castelluccio. Try some of the local pasta dishes like strangozzi with black truffles. Dining options are plentiful and range from quaint trattorias to more sophisticated dining experiences, generally averaging about 20-30 euros per person.

Tips and Tricks:

• Stay during the Festival dei Due Mondi: If possible, plan your visit during the festival (late June to early July) to experience Spoleto at its most vibrant, with live performances ranging from opera to modern dance and dramatic theater.
• Explore on Foot: Much of Spoleto’s charm lies in its narrow, winding streets which are best explored on foot. Comfortable walking shoes are a must.
• Venture Beyond: Use Spoleto as a base to explore other Umbrian towns such as Norcia, famous for its black truffle and pork products, or the serene Lake Trasimeno.

Why It’s Underrated: Spoleto combines the appeal of a small, manageable town with the cultural offerings of a city many times its size. While it draws a crowd during its famous festival, for much of the year, it remains a peaceful retreat away from the bustle of Italy’s larger tourist hubs. Its blend of artistic heritage, stunning landscapes, and deep historical roots make it a perfect escape for those looking to immerse themselves in Italian culture without the crowds.

Spoleto is an enchanting mix of art, history, and nature, offering a quieter but no less enriching Italian experience. Whether you’re wandering through its ancient streets, enjoying a concert under the stars, or savoring the rich flavors of Umbrian cuisine, Spoleto provides a unique and memorable Italian adventure.

Napoli: Vibrant Streets and Hidden Historical Treasures

Why Napoli? Napoli (Naples) often gets overlooked by tourists heading straight to Rome, Florence, or the Amalfi Coast, yet it offers a compelling blend of vibrant street life, profound history, and culinary excellence. Known as the birthplace of pizza, Napoli provides a raw and authentic slice of Italian life, with fewer tourists and a plethora of hidden gems waiting to be explored.

Getting There: Napoli is well-connected by air and train. Naples International Airport is just a short ride from the city center via bus or taxi. If you’re traveling by train, Napoli Centrale is the main railway station, offering high-speed connections from major Italian cities like Rome, Milan, and Florence, making it easy to reach in just a couple of hours.

Things to Do and See:

1. Explore Historic Centro Storico: The historic center of Napoli is a UNESCO World Heritage site, filled with narrow alleys, vibrant markets, and ancient churches. Don’t miss the chance to see the exquisite Cappella Sansevero, home to the stunning Veiled Christ sculpture.
2. Visit the Napoli Sotterranea: Take a tour of the underground city, a fascinating journey through ancient Greek and Roman aqueducts beneath the streets of Napoli.
3. Pompeii and Herculaneum: No trip to Napoli is complete without a day trip to these ancient Roman cities, preserved in time by the eruption of Mount Vesuvius.
4. Eat Pizza: Experience where pizza originated by visiting one of the many traditional pizzerias, such as Da Michele or Sorbillo, where the art of pizza making reaches perfection.

Dining Out: Napoli is a food lover’s paradise, offering more than just world-class pizza. Indulge in seafood dishes, fresh pastries, and the famous sfogliatella for dessert. Meals in local trattorias will generally cost between 10-20 euros, offering great value for the quality and quantity of food.

Tips and Tricks:

• Stay in the Historic Center: To fully experience the energy of Napoli, stay right in the heart of the historic center. This allows easy access to major sites and the vibrant street life.
• Use Public Transportation: Napoli has an efficient metro system, particularly useful for reaching distant attractions like the Museo Archeologico Nazionale or the hilltop district of Vomero for stunning views of the bay.
• Be Street Smart: While Napoli is bursting with culture, it’s wise to be aware of your surroundings, especially at night or in less crowded areas.

Why It’s Underrated: Despite its rich history and cultural significance, Napoli’s reputation has been tarnished by stereotypes about safety and chaos. However, those willing to look beyond these perceptions will discover a city with incredible depth, warmth, and an unrivaled historical landscape.

Napoli offers an unfiltered experience of Italian culture, from its bustling markets to its historic ruins and vibrant street life. It’s a city that invites curiosity and rewards those who explore its many layers, making it a must-visit for anyone looking to dive deeper into the authentic Italian way of life.

Wrapping Up: Italy’s Underrated Treasures

As we close this journey through Italy’s lesser-known cities, it’s clear that each destination offers its own unique blend of history, culture, and culinary delights, away from the well-trodden paths of more famous Italian locales. From the atmospheric streets of Bologna to the historic richness of Napoli, these cities invite travelers to experience a deeper and more authentic side of Italy.

Embracing the Undiscovered Exploring these underrated cities not only promises less crowded experiences but also provides a chance to engage more intimately with the local culture and traditions. Whether you’re indulging in the culinary delights of Bologna, enjoying the medieval charm of Siena, or uncovering the artistic treasures of Perugia, each city offers a unique story waiting to be discovered.

Travel Smart Remember, traveling to less touristy destinations often means more affordable accommodations, less crowded attractions, and a genuine opportunity to connect with locals. These cities are well-connected by Italy’s extensive rail network, making them easily accessible for both short visits and extended stays.

Sustainable Travel As you explore these hidden gems, consider traveling responsibly. Support local businesses, respect historical sites, and minimize your environmental impact to help preserve the charm and beauty of these places for future travelers.

Final Thoughts Italy is a country of endless discoveries, and its lesser-known cities are jewels that shine brightly for those willing to explore beyond the surface. So pack your bags, lace up your walking shoes, and prepare to fall in love with a side of Italy that few get to see, but many dream of discovering.

Safe travels and enjoy every moment of your Italian adventure!