Our guide on the mistakes to avoid in Morocco and how to avoid them for your next trip.
Morocco, a country of vibrant souks, stunning deserts, and rich cultural history, is a captivating destination for travelers seeking a mix of adventure, history, and exotic charm. With its bustling cities, tranquil mountain villages, and vast desert landscapes, Morocco offers something for everyone.
Morocco is a country of contrasts, with bustling medinas, serene deserts, and friendly people. Avoiding these common mistakes will help you navigate its unique culture and ensure a smooth and enriching travel experience. Enjoy your time discovering the magic of Morocco.
However, to ensure a smooth and enjoyable trip, it’s important to be aware of some common mistakes that travelers make. Here’s a guide to help you navigate Morocco’s unique culture and avoid typical pitfalls.
Read here 6 Days Morocco Itinerary and What to wear in Morocco
Read here the best Moroccan food, vegetarian food in Morocco, best Moroccan drinks and best breakfast in Morocco
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Quick Easy Tips
Dress modestly, especially in rural areas—light, loose clothing works best.
Always ask before taking photos of people or their property.
Keep small cash on hand for taxis, street food, and tipping—it’s more practical than relying solely on cards.
One controversial issue is the role of bargaining. While haggling is a cultural tradition in Moroccan markets, some visitors feel uncomfortable with the process and either overpay or refuse to participate. Locals see bargaining as part of the experience, but critics argue it can feel exploitative when prices shift dramatically depending on the traveler.
Another hot topic is photography. Many Moroccans dislike being photographed without permission, yet tourists often treat vibrant street scenes as public photo opportunities. While some believe photography helps share Moroccan culture with the world, others see it as intrusive or disrespectful.
Finally, there’s the debate about guided tours versus independent travel. Supporters of guided tours say they provide safety, context, and insider access, while others argue they create a bubble that distances visitors from authentic experiences. Both sides highlight the tension between comfort and cultural immersion.
Mistakes to Avoid in Morocco
1. Not Dressing Modestly
Mistake: Wearing revealing or inappropriate clothing that doesn’t align with Morocco’s cultural norms, especially for women.
How to Avoid:
Dress Conservatively: While large cities like Marrakech and Casablanca are used to tourists, it’s still important to dress respectfully. Both men and women should cover their shoulders, cleavage, and knees.
Choose Loose, Lightweight Clothing: Opt for loose-fitting clothes made of breathable fabric to stay comfortable in the heat while remaining culturally appropriate.
Bring a Scarf: A scarf is a versatile item that can be used to cover your head or shoulders when needed, especially when visiting mosques or rural areas.
Tip: Wearing modest clothing will help you blend in and show respect for local customs, making your interactions smoother.
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2. Not Being Prepared for the Souk Experience
Mistake: Entering the souks (markets) without knowing how to navigate the chaotic atmosphere, resulting in confusion, overpaying, or getting lost.
How to Avoid:
Brush Up on Bargaining Skills: Bargaining is part of the shopping culture in Morocco. Start by offering half or less than the initial asking price, and negotiate respectfully.
Don’t Be Afraid to Say No: Vendors can be persistent, but a firm “No, thank you” (in French: “Non, merci”) is usually enough.
Hire a Guide in Big Souks: In large and labyrinthine souks like those in Marrakech or Fes, hiring a guide can help you navigate more easily and protect you from touts.
Tip: Always keep small change and try not to look too interested in items unless you’re serious about buying.
3. Underestimating the Importance of French and Arabic
Mistake: Relying solely on English and assuming everyone will understand, especially in rural areas.
How to Avoid:
Learn Basic Phrases: French is widely spoken in Morocco, and a few Arabic phrases will go a long way in building rapport.
Learn basic greetings like:
Hello: “As-salamu alaykum” or “Salam”
Thank you: “Shukran” (Arabic) or “Merci” (French)
No, thank you: “La, shukran”
Use a Translation App: Apps like Google Translate can help you communicate in a pinch, especially in more remote areas.
Tip: Even a simple attempt at Arabic or French will be appreciated and may result in better interactions and sometimes even better prices.
4. Disregarding Safety and Health Precautions
Mistake: Being unprepared for common travel safety issues or health precautions, leading to unpleasant surprises.
How to Avoid:
Drink Bottled Water Only: The tap water in Morocco is generally not safe for tourists to drink. Always use bottled water, even for brushing your teeth.
Beware of Street Food Hygiene: While Moroccan street food is delicious, it’s best to choose stalls with a high turnover and freshly prepared food. Avoid pre-cut fruits and salads, as they can harbor bacteria.
Stay Alert in Crowded Areas: Pickpocketing can be a problem in busy tourist spots like Jemaa el-Fnaa in Marrakech or the souks in Fes. Keep your belongings secure and avoid carrying large amounts of cash.
Tip: Carry a small first-aid kit with essentials like Imodium, hand sanitizer, and any personal medications.
5. Taking Photos Without Permission
Mistake: Snapping photos of people, especially women, without asking for permission, which can be seen as disrespectful.
How to Avoid:
Always Ask First: Politely ask, “Puis-je prendre une photo?” (May I take a photo?) in French or “Hal yumkinuni an asuwrak?” in Arabic. Many people will appreciate being asked.
Be Aware of Tipping: In touristy areas, some locals may expect a small tip if they allow you to take their picture. Keep a few dirhams handy if you’re photographing street performers or artisans.
Avoid Sensitive Locations: Don’t take photos of military installations, police officers, or government buildings, as this can be seen as suspicious.
Tip: Be particularly cautious when photographing in rural areas and religious sites, as people may be more conservative.
6. Visiting Only the Major Cities
Mistake: Staying only in popular cities like Marrakech and Fes and missing out on Morocco’s incredible diversity.
How to Avoid:
Explore Lesser-Known Destinations: Morocco’s beauty extends far beyond its cities. Consider adding these destinations to your itinerary:
Chefchaouen: Known as the “Blue City,” this picturesque town is famous for its blue-washed buildings and serene atmosphere.
Merzouga: Located near the Sahara Desert, Merzouga is the gateway to epic desert adventures like camel trekking and overnight stays in Berber tents.
Essaouira: A coastal gem with a relaxed vibe, famous for its fresh seafood, beautiful beaches, and windy medina.
Atlas Mountains: Perfect for hiking and experiencing traditional Berber culture.
Take a Desert Tour: For a truly unique experience, join a multi-day Sahara Desert tour to sleep under the stars and witness sunrise over the dunes.
Tip: Plan at least a few days in a rural village or desert camp to experience a different side of Moroccan life.
7. Not Understanding the Concept of Time
Mistake: Expecting things to run on a strict schedule, which can lead to frustration when buses, tours, or meals don’t start on time.
How to Avoid:
Be Flexible with Your Plans: Moroccan culture has a more relaxed approach to time. Embrace the slower pace, and don’t stress if things don’t happen exactly as planned.
Schedule Buffer Time: Build extra time into your itinerary, especially for transportation or day tours.
Plan for the Call to Prayer: Be aware that the call to prayer happens five times a day and can cause shops and services to pause temporarily, especially in smaller towns.
Tip: Use the waiting time to engage with locals, sip on mint tea, or simply enjoy people-watching.
8. Being Unprepared for the Heat and Sun
Mistake: Underestimating the intensity of the Moroccan sun and heat, particularly in the desert regions and during summer.
How to Avoid:
Dress for the Heat: Wear loose, breathable clothing in light colors. A wide-brimmed hat, sunglasses, and a scarf are essentials for sun protection.
Use Sunscreen Generously: The sun can be intense, especially in the Sahara and the High Atlas Mountains. Apply sunscreen regularly and use a high SPF.
Stay Hydrated: Carry a reusable water bottle and drink water frequently, especially when sightseeing or hiking.
Tip: Plan your outdoor activities for the early morning or late afternoon to avoid the midday heat.
9. Not Knowing the Local Tipping Etiquette
Mistake: Being unaware of when and how much to tip, resulting in either over-tipping or unintentionally offending locals.
How to Avoid:
Tip for Good Service: Tipping is customary in Morocco, but the amount varies depending on the service:
Restaurants: 5-10% of the bill, depending on the service.
Hotel Staff: Around 10-20 dirhams for porters and housekeepers.
Tour Guides: 10-15% of the total tour cost.
Taxis: Round up to the nearest dirham.
Carry Small Bills and Coins: Having small change makes tipping easier, especially for minor services like street performers or taking photos of camels.
Tip: If you’re unsure, a 10% tip is generally appreciated and considered a respectful amount.
10. Disrespecting Local Customs and Religion
Mistake: Being unaware of local customs, especially in relation to religion, which can unintentionally offend locals.
How to Avoid:
Respect Prayer Times and Religious Sites: Avoid eating, drinking, or smoking in public during Ramadan (unless you’re in a private setting), and be mindful around mosques.
Don’t Enter Mosques as a Non-Muslim: Most mosques in Morocco are off-limits to non-Muslims, with the exception of the Hassan II Mosque in Casablanca. Always ask or look for signage if you’re unsure.
Show Respect with Gestures and Language: Avoid public displays of affection, and use your right hand for giving and receiving items (the left hand is considered impolite in many contexts).
Tip: If visiting during Ramadan, learn about the customs and be respectful of the fasting period.
11. Ignoring the Importance of Mint Tea
Mistake: Declining a cup of mint tea without understanding its significance in Moroccan hospitality.
How to Avoid:
Accept the Tea: Mint tea, also called “Moroccan whiskey,” is a symbol of hospitality and friendship. Accepting a cup, even if you don’t want to drink much, is a sign of respect.
Take Time to Enjoy It: Don’t rush through your tea; savor the experience and use it as an opportunity to engage in conversation.
Tip: When offered tea during negotiations in a souk, it’s also a subtle cue to take your time and enjoy the bargaining process.
Final Thoughts
Traveling in Morocco can be transformative, but only if you’re willing to approach it with curiosity, patience, and respect. Avoiding common mistakes helps you move past surface-level frustrations and embrace the richness of daily life there.
The most rewarding experiences often come when you adapt to local customs, whether that’s learning to enjoy a slower pace of service, participating in a traditional meal, or greeting people in their language. These small gestures of cultural awareness go a long way in building genuine connections.
Ultimately, Morocco isn’t about rushing from one landmark to another. It’s about immersing yourself in the sensory details—the call to prayer at dawn, the spices in the markets, the warmth of a shared cup of mint tea. By steering clear of avoidable mistakes, you leave more room for the experiences that make Morocco unforgettable.
About the Author: Ruben, co-founder of Gamintraveler.com since 2014, is a seasoned traveler from Spain who has explored over 100 countries since 2009. Known for his extensive travel adventures across South America, Europe, the US, Australia, New Zealand, Asia, and Africa, Ruben combines his passion for adventurous yet sustainable living with his love for cycling, highlighted by his remarkable 5-month bicycle journey from Spain to Norway. He currently resides in Spain, where he continues sharing his travel experiences with his partner, Rachel, and their son, Han.