When people think of Spain, two cities almost always dominate the conversation: Madrid and Barcelona. With their iconic landmarks, bustling tapas scenes, and world-famous museums, they’ve long been the go-to destinations for first-time visitors. But there’s more to Spain than just its headline cities—and the real heart of the country is often found in places the guidebooks barely mention.
From medieval hilltop towns and sun-drenched coastal villages to historic Moorish strongholds and wine-soaked regions, Spain hides a treasure trove of cities that are just as beautiful—but with fewer tourists, lower prices, and arguably more soul. These under-the-radar spots offer a more authentic slice of Spanish life, where you can sip wine in the plaza without a waitlist or explore Roman ruins without selfie sticks blocking your view.
In this guide, we’re revealing 13 of Spain’s most overlooked cities that locals quietly adore and savvy travelers are starting to uncover. If you’re looking for charm without the crowds, and culture without the chaos, this list might just change your travel plans.
Read here best things to know before visiting Spain, Planning an Itinerary in Spain: 3 Days Madrid Itinerary and 4 Days Barcelona Itinerary
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Why Choose These Alternatives?
Diverse Experiences: Explore unique regional cuisines, landscapes, and traditions.
Fewer Crowds: Enjoy authentic local culture without the hustle of major cities.
Cultural Depth: These cities showcase Spain’s rich history, from Roman ruins to Moorish palaces and Gothic cathedrals.
Quick Easy Tips
Visit off-season for lower prices and fewer tourists—fall and spring are ideal.
Brush up on Spanish or basic local phrases—English is less common in smaller cities.
Rent a car or take regional trains to reach the hidden gems—many are not on major flight routes.
Stay in family-run guesthouses or “casa rurales” for authentic hospitality.
Embrace the slow pace—long lunches, quiet afternoons, and siestas are a part of the charm.
Many Spaniards have mixed feelings about mass tourism, especially in cities like Barcelona where locals often feel priced out of their neighborhoods and overwhelmed by cruise ship crowds. Choosing to visit lesser-known cities isn’t just a way to escape overtourism—it’s a political statement in itself, one that some locals deeply appreciate and others see as the beginning of the same problems repeating elsewhere.
There’s also a growing divide between the “real Spain” and the heavily packaged version sold to tourists. In places like Segovia, Ronda, or Cáceres, you might encounter local resistance to tourism that seems intrusive. This doesn’t mean tourists aren’t welcome—it just means there’s a growing desire to preserve cultural integrity. Being a respectful visitor means adapting to local norms, not expecting every city to function like a tourist resort.
Lastly, skipping Madrid and Barcelona may raise eyebrows among fellow travelers who assume you’re “missing the best.” But for many seasoned explorers, the best is exactly what the mainstream overlooks. In Spain, the soul of the country often lies in its quiet corners, where the sangria is cheaper, the plazas are peaceful, and the culture is lived—not performed.
Alternatives To Madrid And Barcelona To Visit In Spain
1. Valencia
Why Visit:
Spain’s third-largest city combines futuristic architecture, sandy beaches, and the birthplace of paella.
Highlights:
Visit the City of Arts and Sciences, a stunning complex of museums and galleries.
Stroll through the historic Barrio del Carmen.
Relax on the sandy shores of Malvarrosa Beach.
Enjoy authentic paella at a beachfront restaurant.
Best Time to Visit: March (for Las Fallas Festival) or April–October for the beach.
2. Seville
Why Visit:
The heart of Andalusian culture, Seville is known for flamenco, Moorish architecture, and vibrant festivals.
Highlights:
Marvel at the Seville Cathedral and climb the Giralda Tower.
Explore the stunning Real Alcázar palace.
Walk along the Metropol Parasol, a modern architectural wonder.
Experience an authentic flamenco show in the Triana neighborhood.
Best Time to Visit: April (for the Feria de Abril) or March–June for pleasant weather.
3. Granada
Why Visit:
A captivating mix of Moorish and Spanish influences, Granada offers stunning architecture and a rich history.
Highlights:
Tour the world-famous Alhambra and Generalife Gardens.
Wander the charming Albaicín district with its narrow, cobbled streets.
Visit the Sacromonte Caves to learn about Roma culture and flamenco.
Enjoy free tapas with your drinks in local bars.
Best Time to Visit: March–May or September–November for mild weather.
4. San Sebastián (Donostia)
Why Visit:
A coastal gem in the Basque Country, San Sebastián is renowned for its beaches, gastronomy, and stunning landscapes.
Highlights:
Relax on La Concha Beach or surf at Zurriola Beach.
Wander the Parte Vieja (Old Town) and indulge in pintxos (Basque tapas).
Hike to Monte Igueldo for panoramic views.
Experience world-class dining at one of its Michelin-starred restaurants.
Best Time to Visit: June–September for the beaches or January (for Tamborrada Festival).
5. Córdoba
Why Visit:
A small city with a big history, Córdoba is home to one of Spain’s most remarkable Islamic architectural wonders.
Highlights:
Visit the Mezquita-Catedral, an iconic mosque-cathedral.
Stroll through the Jewish Quarter and its picturesque patios.
Explore the ancient Roman Bridge and the Alcázar of the Christian Monarchs.
Attend the Festival of the Patios in May.
Best Time to Visit: April–May for the festivals and blooming flowers.
6. Bilbao
Why Visit:
A cultural and artistic hub in northern Spain, Bilbao is famous for its modern architecture and Basque cuisine.
Highlights:
Visit the Guggenheim Museum, a masterpiece of contemporary architecture.
Stroll along the Ría de Bilbao and the Casco Viejo (Old Town).
Try txakoli wine and local dishes like bacalao a la vizcaína.
Explore nearby Gaztelugatxe, a breathtaking islet with a chapel.
Best Time to Visit: April–October for mild weather.
7. Salamanca
Why Visit:
Known as the “Golden City,” Salamanca boasts stunning sandstone architecture and a vibrant student atmosphere.
Highlights:
Admire the ornate Plaza Mayor, one of Spain’s most beautiful squares.
Visit the historic University of Salamanca, founded in 1218.
Climb the Cathedral of Salamanca for stunning views.
Discover the Casa de las Conchas (House of Shells).
Best Time to Visit: March–June or September–November for pleasant weather.
8. Ronda
Why Visit:
A picturesque town perched dramatically over a deep gorge, Ronda is a must-visit in southern Spain.
Highlights:
Cross the iconic Puente Nuevo bridge for breathtaking views.
Visit Plaza de Toros, one of Spain’s oldest bullrings.
Explore the Arab Baths and the Palacio de Mondragón.
Stroll through the charming Old Town and its cobbled streets.
Best Time to Visit: April–October.
9. Zaragoza
Why Visit:
A blend of Roman, Moorish, and Christian influences, Zaragoza is a hidden gem in northeastern Spain.
Highlights:
Marvel at the Basilica del Pilar, a Baroque masterpiece.
Explore the Aljafería Palace, a stunning Moorish fortress.
Walk along the Ebro River and enjoy the modern Expo 2008 site.
Discover Goya’s artwork at the Goya Museum.
Best Time to Visit: March–June or September–November.
10. Cádiz
Why Visit:
One of the oldest cities in Western Europe, Cádiz offers a mix of history, beaches, and lively culture.
Highlights:
Relax on La Caleta Beach.
Explore the Tavira Tower for panoramic views of the city.
Walk through the bustling Plaza de las Flores.
Experience the famous Carnival of Cádiz in February.
Best Time to Visit: March–October.
11. Santiago de Compostela
Why Visit:
The spiritual capital of Spain, Santiago de Compostela is the endpoint of the famous Camino de Santiago pilgrimage.
Highlights:
Visit the Santiago de Compostela Cathedral and its incredible architecture.
Explore the medieval Old Town, a UNESCO World Heritage Site.
Try traditional Galician dishes like pulpo a la gallega (octopus).
Wander through Alameda Park for stunning city views.
Best Time to Visit: May–October.
12. Málaga
Why Visit:
A coastal city blending historic charm with a modern cultural scene.
Highlights:
Visit the Picasso Museum (Picasso’s birthplace).
Explore the Alcazaba and Gibralfaro Castle for panoramic views.
Relax on La Malagueta Beach.
Dine on fresh seafood at a beachfront chiringuito.
Best Time to Visit: April–October.
13. Girona
Why Visit:
A medieval city with a vibrant food scene and striking architecture.
Highlights:
Stroll through the Jewish Quarter and along the Onyar River.
Walk the medieval walls for panoramic views.
Visit the Cathedral of Girona, featured in Game of Thrones.
Indulge in local delicacies like xuixo (a sweet pastry).
Best Time to Visit: May–October.
Final Thoughts
Spain’s true magic doesn’t just exist in the flamenco shows of Seville or the tapas bars of Madrid. It’s alive in the winding alleys of Cuenca, the seaside calm of Almería, the culinary gems of Logroño, and the old-world elegance of Salamanca. These are places where time slows down, locals greet you in the streets, and you discover a Spain that isn’t trying to impress you—it’s just being itself.
So if you’re planning a trip to Spain and want something different—something quieter, richer, and more rewarding—skip the overhyped hotspots. These 13 underrated cities are waiting with open arms and fewer lines.
Your best Spanish memories might not come from following the crowd—but from leaving it entirely.
About the Author: Ruben, co-founder of Gamintraveler.com since 2014, is a seasoned traveler from Spain who has explored over 100 countries since 2009. Known for his extensive travel adventures across South America, Europe, the US, Australia, New Zealand, Asia, and Africa, Ruben combines his passion for adventurous yet sustainable living with his love for cycling, highlighted by his remarkable 5-month bicycle journey from Spain to Norway. He currently resides in Spain, where he continues sharing his travel experiences with his partner, Rachel, and their son, Han.