Forget Barcelona—These 12 Underrated Spanish Cities Will Blow You Away

Spain is one of the world’s most visited countries. But are parts of Spain still considered underrated, especially by tourists?

If you want to discover a side of Spain that goes beyond the usual tourist spots like Madrid and Barcelona, you’ve come to the right place. In this guide, we’ll take you through some of Spain’s most underrated yet captivating areas — the lush landscapes of the Basque Country, the timeless streets of Gasteiz, the serene shores of Cabo de Gata, and more.

We’re not just visiting places; we’re uncovering stories. Each town and hidden corner in this guide offers a piece of Spain’s diverse culture and heritage.

Let’s get right to it!

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Quick Easy Tips

Travel off-season (spring or fall) to enjoy fewer crowds and better prices.

Use regional trains or buses for affordable and scenic transportation.

Stay in locally owned boutique hotels or paradores (historic inns) for an authentic experience.

Learn a few Spanish phrases—in lesser-known cities, English is not always widely spoken.

Try the local specialty in each city—Spain’s regional dishes are wildly diverse.

Many travelers flock to Spain’s “big three”—Madrid, Barcelona, and Seville—without realizing how many gems they’re missing. Cities like Cáceres, Girona, or Logroño offer jaw-dropping architecture, rich history, and authentic culture without the crowds or tourist markup. Yet they’re often snubbed simply because they’re not trending on Instagram.

There’s also a misconception that Spain is a monolithic culture. In reality, each city and region has its own language nuances, cuisine, and customs. Americans, in particular, often miss this subtlety—assuming all of Spain eats paella or dances flamenco. In truth, you won’t find flamenco in Galicia, and paella is mostly from Valencia. Missing these distinctions means missing the soul of the country.

And here’s the kicker: many Spaniards themselves prefer these lesser-known cities for vacation or retirement. Why? They’re quieter, cheaper, and more livable. Ironically, while tourists flood the hotspots, locals are enjoying a better version of Spain—right under everyone’s nose.

Gasteiz: The Heart of the Basque Country

Why Visit Gasteiz? Gasteiz, officially known as Vitoria-Gasteiz, the capital of the Basque Country, offers a blend of medieval charm and contemporary culture. This city provides a tranquil yet enriching experience away from the more crowded tourist destinations.

Getting There and Around: Easily reached by train or bus from major Spanish cities like Madrid and Bilbao, Gasteiz is also walkable and features an efficient local bus network for more distant excursions.

Top Attractions

The Medieval Old Town: Explore the Almendra Medieval, with its ancient walls and the Cathedral of Santa María, renowned for its Gothic architecture and significant restoration.

Artium Museum: Immerse yourself in the modern art scene of the Basque Country at this museum.

Green Ring: This chain of parks around the city provides lush, green escapes perfect for walking, cycling, and picnics.

Additional Historical Sites:

• Basque Parliament Building: A beautiful example of contemporary architecture contrasted with the city’s medieval elements.
• Palace of Ajuria Enea: A stunning architectural gem that serves as the official residence of the President of the Basque Government.

Local Eats: Dining in Gasteiz is a delight, particularly for lovers of Basque cuisine.

• Pintxos: Try local bars for pintxos; each one offers a unique twist on these beloved Basque appetizers.
• Local Specialties: Taste morcilla de Burgos, perretxikos (wild mushrooms), and patxaran (a Basque liqueur).

Cultural Events:

• Fiestas de la Virgen Blanca: Celebrated in August, this festival features the iconic Celedón descent and a vibrant atmosphere throughout the city.
• Jazz Festival: Held annually in July, the festival attracts international musicians and jazz enthusiasts.

Tips and Tricks:

• Learn Basic Basque: Engage more deeply with locals by learning a few phrases in Basque.
• Explore Local Markets: Visit the Mercado de Abastos for fresh local produce and more authentic interactions.

Why It’s Underrated: Gasteiz offers a genuine slice of Basque life, from its rich historical heritage and lush green spaces to its dynamic cultural scene, all without the hustle of more tourist-heavy cities. It’s a perfect blend of tranquility and cultural richness, making it ideal for immersing oneself in authentic Spanish and Basque traditions.

Cabo de Gata – Underrated Cities in Spain for Travel

Why Visit Cabo de Gata? Cabo de Gata, located in the province of Almería, is one of Spain’s most unique natural parks, known for its volcanic rock formations, crystal-clear waters, and arid landscapes. This area offers a tranquil retreat from the bustling tourist spots, with rugged coastlines and quiet beaches perfect for nature lovers and adventure seekers.

Getting There and Around: The nearest airport to Cabo de Gata is in Almería, approximately 30 minutes by car. Renting a car is highly recommended to explore the remote beaches and hidden coves fully. Public transport options are limited, so having your wheels will allow you to visit more of the park’s attractions at your own pace.

Top Attractions:

Playa de los Genoveses and Playa de Monsul: These are two of the most beautiful beaches in the area, famed for their untouched natural beauty and role in famous films like “Indiana Jones.”

Lighthouse of Cabo de Gata: Situated at the park’s southeastern tip, it offers stunning views and is a great spot for photography.

Salinas de Cabo de Gata: These salt flats are an excellent place for bird watching, especially flamingos, which can often be seen during migration periods.

Adventures and Activities:

• Hiking: There are numerous trails that showcase the park’s diverse flora and fauna. The hike to the old gold mines of Rodalquilar is particularly rewarding.
• Snorkeling and Diving: The clear waters and rich marine life make Cabo de Gata a fantastic spot for underwater exploration.
• Kayaking: Paddle along the coast to discover secluded beaches and coves that are inaccessible by land.

Local Eats: The cuisine in Cabo de Gata is predominantly seafood-based, with fresh catches daily. Try local specialties such as gambas al ajillo (garlic prawns) and calamares a la plancha (grilled squid). Restaurants and beach bars typically offer a range of dishes at reasonable prices, reflecting the area’s culinary traditions.

Tips and Tricks:

• Stay Hydrated: The climate here can be very dry and hot, especially in summer, so carry water with you during hikes or beach visits.
• Accommodation: Options range from campsites and hostels to boutique hotels. Booking in advance is advisable, especially during the peak summer months.
• Respect the Environment: Cabo de Gata is a protected area. Ensure you follow guidelines and leave no trace to help preserve its natural beauty.

Why It’s Underrated: Cabo de Gata’s arid landscapes and pristine beaches offer a stark contrast to the more commercialized coastal resorts of Spain. Its natural beauty, coupled with fewer tourists, provides a peaceful escape and a chance to connect with nature in one of the most biodiverse spots in Western Europe.

Cabo de Gata is a true hidden gem for those looking to explore the wilder side of Spain, offering endless natural beauty and adventures that make it a must-visit for eco-tourists and adventure travelers alike.

San Sebastián

Why Visit San Sebastián? San Sebastián, or Donostia as it’s known in Basque, is a jewel of the Basque Country, renowned for its stunning La Concha beach, vibrant cultural life, and, most notably, its world-class culinary scene. This coastal city offers a perfect blend of beach relaxation, urban elegance, and gastronomic delights, making it a favorite among both local and international travelers.

Getting There and Around: San Sebastián is well-connected by air, with flights arriving at San Sebastián Airport, just 20 km from the city center. Alternatively, Bilbao’s larger airport is an hour away and offers more frequent connections. The city is also accessible by train and bus from major Spanish cities. Once in San Sebastián, walking is the best way to explore the city center, but there are also excellent bus services for longer distances.

Top Attractions

La Concha Beach: Stroll along one of Europe’s most beautiful urban beaches, perfect for swimming or just relaxing on the sand.

Parte Vieja (Old Town): Explore narrow streets filled with bars and restaurants, the heart of the city’s social life and the best place to experience pintxos culture.

Monte Igueldo: Take the funicular to the top for breathtaking views of the city and the bay.

Culinary Delights:

• Pintxos: These small snacks are a cornerstone of Basque cuisine and can be enjoyed at countless bars in the Old Town. Don’t miss local favorites like bacalao pil-pil (cod in garlic sauce) and txuleta (steak).
• Michelin-Starred Restaurants: San Sebastián has one of the highest numbers of Michelin stars per capita in the world. Dining at restaurants like Arzak or Mugaritz is a must for gastronomy enthusiasts.

Cultural Events:

• San Sebastián International Film Festival: Held annually in September, this festival attracts global filmmakers and stars.
• Semana Grande (Aste Nagusia): A week-long festival in August featuring concerts, fireworks, and traditional sports.

Tips and Tricks:

• Book Restaurants in Advance: If you plan to dine at any of the famed Michelin-starred restaurants, reservations are often needed months in advance.
• Beach Etiquette: La Concha can get crowded in the summer; arrive early to find a good spot, or explore lesser-known beaches like Ondarreta.
• Learn Some Basque: While Spanish is widely spoken, using a few Basque phrases can be appreciated by locals.

Why It’s Underrated: Despite its acclaim, San Sebastián remains overshadowed by larger cities like Barcelona and Madrid. Its relaxed beach atmosphere, sophisticated cultural offerings, and unparalleled dining options create a rich travel experience that embodies the Basque Country’s spirit.

San Sebastián is a city that invites you to indulge in its natural beauty, dive deep into its cultural festivities, and savor every bite of its renowned culinary creations.

Bilbao

Why Visit Bilbao? Bilbao, once an industrial heartland, has transformed into a vibrant cultural hub, showcasing a fascinating mix of modern architecture and historic neighborhoods. Known for the iconic Guggenheim Museum, Bilbao’s revival has made it a model city for art, design, and urban renewal, attracting visitors who seek a blend of traditional Basque culture and contemporary flair.

Getting There and Around: Bilbao is easily accessible by air, with its own international airport located just 9 km from the city center. The city is also connected by train and bus to other major Spanish and European cities. Bilbao’s public transport system, including the metro, trams, and buses, is efficient and reliable, making it easy to explore the city without a car.

Top Attractions:

Guggenheim Museum: Designed by Frank Gehry, this stunning museum of modern and contemporary art is not just a cultural institution but also an architectural landmark.

Casco Viejo (Old Town): Wander the seven pedestrian streets of the historical heart of the city, filled with shops, traditional eateries, and historic buildings.

Arriaga Theater: Enjoy opera, ballet, and concerts in this exquisite 19th-century theater, a cultural beacon in Bilbao.

Culinary Delights:

• Pintxos Bars: Similar to San Sebastián, Bilbao boasts a vibrant pintxos scene, particularly around Plaza Nueva in the Old Town. Sample mini delicacies ranging from traditional to avant-garde.
• Mercado de la Ribera: Visit Europe’s largest indoor market, located along the river, for fresh produce, meats, cheeses, and more—perfect for a taste of local life.

Cultural Events:

• Bilbao BBK Live: This popular music festival draws international acts and music fans each July, set against the scenic backdrop of the city’s mountains.
• Semana Grande (Aste Nagusia): Bilbao’s biggest festival, celebrated in August, includes traditional sports, street arts, concerts, and fireworks.

Tips and Tricks:

• Bilbao Bizkaia Card: Consider purchasing this tourist card for free or discounted access to public transport and museums.
• Explore Beyond the Center: Visit the neighborhoods of Deusto and Ibarrekolanda to see how local life unfolds beyond the tourist spots.
• Weather Prepared: The climate in Bilbao can be quite rainy. Pack an umbrella and suitable clothing to enjoy the city, rain or shine.

Why It’s Underrated: While the Guggenheim often steals the spotlight, Bilbao offers much more with its rich tapestry of old and new. The city’s commitment to cultural and urban regeneration provides a dynamic setting that marries its industrial past with a forward-looking artistic scene.

Bilbao is a testament to the resilience and creativity of the Basque people, offering visitors a comprehensive cultural experience that spans centuries of history and a future defined by innovation and design.

Hondarribia

Why Visit Hondarribia? Hondarribia is a captivating coastal town in the Basque Country known for its well-preserved medieval architecture, colorful fishermen’s houses, and a relaxed seaside atmosphere. This picturesque town offers a blend of historic charm and natural beauty, making it a perfect escape from the more bustling cities nearby.

Getting There and Around: Hondarribia is located near the French border, just a short drive or bus ride from San Sebastián. The nearest major airport is in San Sebastián, with easy connections via bus or taxi to Hondarribia. The town is compact and most easily explored on foot, allowing visitors to soak in its quaint streets and beautiful coastal views comfortably.

Top Attractions

The Old Town (Parte Vieja): Wander through narrow cobblestone streets lined with well-preserved medieval buildings. Don’t miss the Castillo de Carlos V, now a parador (luxury hotel), which offers stunning views of the town and harbor.

La Marina Neighborhood: Explore this vibrant area known for its brightly painted houses and numerous bars and restaurants where you can sample local pintxos and fresh seafood.

Santa Maria Gate: One of the main entrances to the walled city, featuring intricate historic details that capture the essence of the town’s rich past.

Beaches: Hondarribia’s beach offers a tranquil setting with views of the French coast, perfect for a relaxing day by the sea.

Culinary Delights:

• Pintxos: Hondarribia’s culinary scene is vibrant, with numerous bars and eateries offering a wide range of pintxos featuring local ingredients like seafood, Iberian ham, and Basque cheeses.
• Seafood: Being a coastal town, seafood is a staple. Try local specialties like grilled sardines, bacalao (salt cod), and txangurro (stuffed spider crab).

Cultural Events:

• Hondarribia Blues Festival: Each July, the town comes alive with the sounds of blues music, attracting artists and fans from around the world.
• Alarde: A historical parade held annually on September 8th, celebrating the town’s defense against French forces in 1638 with traditional costumes and marching bands.

Tips and Tricks:

• Accommodation: For a truly unique experience, consider staying in the Castillo de Carlos V. Booking in advance is recommended, especially during peak tourist seasons.
• Explore by Bike: Rent a bike to explore the surrounding areas of Hondarribia, including nearby nature reserves and coastal paths.
• Language Tips: A few phrases in Basque will endear you to local residents and enrich your cultural experience.

Why It’s Underrated: Hondarribia is a hidden gem in the Basque Country, offering an authentic glimpse into the region’s cultural heritage and natural beauty without the crowds found in larger cities. Its blend of historical significance, culinary excellence, and picturesque settings makes it an ideal destination for those looking to explore the quieter side of the Basque lifestyle.

Getaria

Why Visit Getaria? Getaria, nestled along the Basque Country’s coast, is a charming fishing village known for its maritime heritage, exquisite seafood, and the birthplace of the famed fashion designer Cristóbal Balenciaga. It’s a picturesque spot that offers visitors a blend of cultural history and stunning natural beauty, with fewer tourists compared to more famous coastal towns.

Getting There and Around: Getaria is easily accessible from San Sebastián and Bilbao by car or bus, making it a perfect day trip or a quiet getaway spot. The town is small and very walkable, which means you can easily explore its main attractions on foot.

Top Attractions:

Balenciaga Museum: Explore the works of Cristóbal Balenciaga in this modern museum that showcases his impact on fashion. It’s a must-visit for fashion enthusiasts.

Church of San Salvador: An impressive Gothic church known for its unique structure and historical significance in the maritime trade.

Mount San Antón: Also known as the “mouse of Getaria” for its unique shape, this mount offers walking trails with panoramic views of the town and the Cantabrian Sea.

Harbor and Fish Grills: Stroll along the harbor to see traditional fishing boats, and dine at local grills that serve freshly caught fish, cooked right before your eyes.

Culinary Delights:

• Txakoli Wine: Getaria is famous for its crisp white wine, Txakoli, which is perfect when paired with local seafood.
• Grilled Fish: Sample traditional dishes like grilled turbot at the portside restaurants for a truly local dining experience.

Cultural Events:

• Grape Harvest Festival: Celebrate the Txakoli grape harvest in September with wine tastings, parades, and cultural performances.
• St. Prudentzio Festival: Held in April, this festival features traditional dances, music, and plenty of Txakoli.

Tips and Tricks:

• Visit the Lighthouse: For those who enjoy scenic views, a visit to the lighthouse provides a perfect photo opportunity and a chance to take in the vastness of the sea.
• Sea Gear: If you’re planning to walk around Mount San Antón or spend time on the beaches, suitable footwear and sun protection are essential.
• Language Appreciation: While Spanish is widely spoken, using Basque greetings can enhance your interactions with locals.

Why It’s Underrated: Getaria offers a tranquil retreat from the hustle and bustle of city life, providing a perfect blend of nature, history, and culinary arts. Its compact size hides a wealth of experiences that highlight the rich cultural fabric and traditional lifestyles of the Basque people.

Getaria is ideal for those seeking a peaceful yet enriching coastal experience, where every corner tells a story and every meal celebrates the bounty of the sea.

Lekeitio

Why Visit Lekeitio? Lekeitio is a small, picturesque fishing village located on the coast of the Bay of Biscay. Renowned for its beautiful beaches, stunning Gothic architecture, and a tranquil, laid-back atmosphere, Lekeitio is a hidden gem where visitors can immerse themselves in authentic Basque culture away from the typical tourist trails.

Getting There and Around: Lekeitio is accessible by road from Bilbao, which is about an hour’s drive away. Public transportation options include buses from major nearby cities like Bilbao and San Sebastián. The town itself is compact and best explored on foot, allowing visitors to easily wander its charming streets and waterfront areas.

Top Attractions:

Basilica of La Asunción de Santa María: A stunning example of Basque Gothic architecture, this church is known for its impressive altarpiece and intricate stonework.

Lekeitio Beach: Spanning the town’s coastline, the beach is perfect for a day of relaxation or a scenic walk at sunset.

Isla de San Nicolás: At low tide, you can walk across the sandbar to this small island for panoramic views back to the mainland and a unique perspective of the town’s skyline.

Old Port: The heart of Lekeitio, where traditional fishing boats dock and locals gather, offers a glimpse into the maritime heritage that shapes this community.

Culinary Delights:

• Seafood Specialties: As a fishing village, Lekeitio’s restaurants excel in seafood dishes. Try the local bakailao (salt cod), marmitako (tuna and potato stew), and fresh anchovies.
• Pintxos: Like much of the Basque Country, pintxos are a culinary staple here. Venture into any bar along the main squares to enjoy these delightful small bites.

Cultural Events:

• San Antolines Festival: Held in early September, this festival is marked by traditional dancing, boat races, and a popular event where young locals attempt to climb a greased pole over the harbor to catch a flag.
• Summer Concerts: During the summer months, the town hosts free concerts and cultural events, adding to the festive atmosphere.

Tips and Tricks:

• Plan for the Tides: If you’re interested in visiting Isla de San Nicolás, check the tide schedules to ensure you can safely walk across and back.
• Accommodation Options: Lekeitio offers a range of lodging from charming guesthouses to more upscale hotels. Booking in advance is recommended during the summer and festival periods.
• Respect the Local Environment: The beaches and natural areas are pristine. Visitors are encouraged to keep them that way by following local guidelines and respecting wildlife habitats.

Why It’s Underrated: Lekeitio’s appeal lies in its ability to provide a peaceful retreat with ample opportunities to connect with nature and local traditions. The town’s scenic beauty, combined with its rich cultural offerings and friendly community, make it an ideal destination for those looking to explore the more tranquil side of the Basque Country.

More Hidden Gems of the Basque Country

The Basque Country is teeming with quaint towns and breathtaking landscapes, each offering unique experiences and cultural insights. Beyond the well-trodden paths of San Sebastián and Bilbao, here are several more enchanting destinations that showcase the diversity and charm of this region:

Zarautz

Known for its expansive beach and a favorite among surfers, Zarautz is more than just a seaside town. It’s a culinary hotspot, where you can indulge in exquisite seafood and local Basque dishes along the lively promenade. The town also hosts an international surfing competition, making it a vibrant spot during the summer months.

Elantxobe

Clinging to the cliffs of the Bay of Biscay, Elantxobe is a strikingly picturesque village where traditional fishing boats color the harbor. The town’s steep streets and tightly packed houses offer a maze-like adventure and stunning views at every turn, making it a photographer’s delight.

Zumaia

Located along the coast, Zumaia is famous for its unique geological formations known as the Flysch. The dramatic cliffs and layered rock formations are part of the Basque Coast Geopark and offer spectacular walking trails that lead to secluded beaches and breathtaking lookout points. Zumaia is also a popular location for film and TV series, attracting cinema enthusiasts.

Aia

Set inland amidst the lush hills, Aia is an ideal escape for nature lovers. Home to the Pagoeta Nature Reserve, the area boasts well-marked trails through dense forests and past traditional ironworks and mills. It’s a peaceful spot to reconnect with nature and enjoy the serene side of Basque Country.

Bermeo

This charming fishing town is steeped in maritime tradition and history. Visitors can explore its port, which remains active and integral to the town’s economy and cultural identity. Attractions include the Ercilla Fisherman’s Museum, which details the life and times of Basque sailors, and stunning views from the nearby San Juan de Gaztelugatxe, an islet connected to the mainland by a man-made bridge.

Cultural and Culinary Highlights:

• Festivals: Each town has its own array of festivals, celebrating everything from local patron saints to specific culinary delights, such as the squid festival in Bermeo.
• Dining: From pintxos in Zarautz to freshly caught fish in Elantxobe, the culinary experiences are as diverse as the landscapes. Don’t miss trying the local Txakoli wine, a slightly sparkling, very dry white wine that is a perfect accompaniment to seafood.

Tips for Travelers:

• Plan Ahead for Festivals: Check local calendars for festival dates to experience these towns at their most lively and colorful.
• Respect Nature: When exploring natural parks and reserves, stay on marked trails and follow local guidelines to preserve these beautiful environments.
• Embrace the Local Pace: These towns are perfect for slowing down and soaking in the Basque way of life. Take time to enjoy long meals, leisurely walks, and conversations with locals.

These lesser-known destinations offer a deeper dive into the Basque Country’s rich tapestry of cultures and landscapes, providing visitors with a more intimate and diverse travel experience away from the mainstream tourist circuits.

Wrapping Up: Discovering the Underrated Cities in Spain

As we conclude our journey through the Basque Country, it’s clear that this region offers a treasure trove of cultural richness, stunning natural beauty, and gastronomic excellence. From the lively beaches of Zarautz to the quiet, winding streets of Elantxobe, each destination provides a unique window into the soul of the Basque people and their enduring traditions.

These lesser-known towns and landscapes invite travelers to step off the beaten path and explore a side of Spain that is often overlooked, yet brimming with history, art, and community spirit. Whether you’re surfing the waves, hiking through lush forests, or indulging in some of the world’s finest cuisine, the Basque Country has something to enchant every type of traveler.

Why Visit? The Basque Country is not just a place to visit; it’s a place to experience. Its people, proud and passionate, are the custodians of one of Europe’s oldest cultures, and they share it generously with those who come to explore their homeland. The fusion of old-world charm and modern innovation, the serene landscapes juxtaposed with vibrant city life, and the simple pleasures of a meal shared in good company are all reasons why this region captivates and delights.

Final Tips:

• Travel Respectfully: The Basque Country holds its traditions dear. Engage with local customs and participate in community events where possible.
• Savor the Moments: Allow yourself to linger in a café, chat with artisans, watch the sunset from a rugged cliff, and truly absorb the vibrant life around you.
• Learn a Few Words: A few phrases in Basque can open doors and hearts, enriching your travel experience.

By visiting the Basque Country’s less-trodden paths, you not only discover its hidden gems but also contribute to the sustainable tourism that helps preserve this unique region for future generations. So pack your bags, bring your curiosity, and prepare for an unforgettable adventure in one of Spain’s most compelling corners.

We hope this guide inspires you to embark on your own journey to these extraordinary places, each promising memories that will last a lifetime. Safe travels, or as the Basques say, “Bidaia ona izan!”