Spain has long been defined by the magnetic pull of Barcelona’s beaches and Madrid’s museums. These iconic cities are rightly praised for their art, architecture, and energy—but they barely scratch the surface of what Spain truly offers. Away from the tourist-packed boulevards and sky-high hotel rates are lesser-known destinations that locals escape to and guard fiercely.
From sun-drenched coastal villages to medieval mountaintop towns, Spain’s hidden corners boast the same rich culture, vibrant food scenes, and architectural wonder—just without the selfie sticks. These destinations offer authenticity, slower pace, and affordability that often surprise even seasoned travelers.
If you’re looking to explore Spain on a deeper level, it’s time to think beyond the obvious. These seven towns and cities will give you a richer, more intimate connection to Spanish life, where the tapas are better, the locals friendlier, and the experience unforgettable.
Read here best things to know before visiting Spain, Planning an Itinerary in Spain: 3 Days Madrid Itinerary and 4 Days Barcelona Itinerary
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Quick Easy Tips
Rent a car. Many hidden gems are best reached by road, and the scenic drives are part of the adventure.
Go off-season. Visit in late spring or early fall to avoid crowds and higher prices while still enjoying great weather.
Learn basic Spanish phrases. English may not be as widely spoken in smaller towns, so even basic effort goes a long way.
The overexposure of Barcelona and Madrid has led to something many tourists don’t expect: anti-tourism sentiment. In these cities, locals are increasingly frustrated by overcrowded neighborhoods, rising rents, and noise disruption. Meanwhile, small towns struggle economically and would welcome more balanced tourism—if only travelers knew they existed.
There’s also an internal cultural divide within Spain itself. Catalonia, Galicia, Andalusia, and Basque Country all have distinct languages, identities, and traditions. By only visiting Barcelona and Madrid, many travelers miss this rich diversity, unintentionally reinforcing the stereotype that “Spain is just flamenco and paella.”
Some believe travel influencers and guidebooks have done a disservice by repeatedly spotlighting the same places. While tourism has benefited Barcelona and Madrid’s economies, it has also turned authentic neighborhoods into postcard backdrops for Instagram. Choosing to explore elsewhere is not just smart—it’s respectful.
Unique Destinations In Spain
1. Ronda, Andalusia
Nestled in the mountains, Ronda is famous for its dramatic escarpments and deep gorges. The Puente Nuevo bridge spans the El Tajo Gorge and offers breathtaking views. Ronda is also steeped in bullfighting history and has one of the oldest bullrings in Spain.
Travel Tips:
Visit the Mondragon Palace for its beautiful gardens and views of the countryside.
Explore the old and new towns connected by the bridge to experience a mix of architectural styles.
Read here the best places to visit in Malaga
2. Cuenca, Castilla-La Mancha
Known for its “hanging houses” (Casas Colgadas) that cling to steep cliffs overlooking the Huécar river, Cuenca is a stunning example of a medieval city, with its narrow winding streets and a rich history.
Travel Tips:
Take a walk through the historic town for a journey back in time.
Visit the abstract art museum located in the Casas Colgadas.
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3. A Coruña, Galicia
Located in the northern part of Spain, A Coruña is a historic port city known for its Roman lighthouse, the Tower of Hercules, which has been in continuous operation since the 2nd century AD. The city also boasts beautiful beaches and a lively culinary scene.
Travel Tips:
Explore the maritime promenade surrounding the peninsula.
Try some local seafood dishes, like octopus or Galician-style fish.
4. Albarracín, Aragon
Albarracín is often cited as one of the most beautiful villages in Spain. With its Moorish heritage and well-preserved medieval architecture, this town offers a step back in time with its narrow streets and stunning red-hued buildings.
Travel Tips:
Hike the surrounding walls for panoramic views of the town and the Guadalaviar River.
Visit at sunrise or sunset when the light beautifully highlights the town’s unique color palette.
5. Las Médulas, Castile and León
This striking landscape of red clay formations is actually the result of ancient Roman gold mining techniques. The area’s surreal, natural beauty is complemented by its historical significance, making it a fascinating place to visit.
Travel Tips:
Take a guided tour to learn about the history and geology of the area.
Enjoy the walking trails offering different viewpoints of the striking landscape.
6. Jerez de la Frontera, Andalusia
Famous for its sherry and horse breeding, Jerez offers a cultural experience that includes flamenco, horse shows, and winery tours. It’s a city that embodies the essence of Andalusian tradition.
Travel Tips:
Visit a bodega to taste different types of sherry.
Attend the Royal Andalusian School of Equestrian Art for a horse dancing performance.
7. Cádiz, Andalusia
One of Europe’s oldest continuously inhabited cities, Cádiz boasts more than 3,000 years of history. This port city is surrounded almost entirely by water and features a mix of sandy beaches and historical landmarks.
Travel Tips:
Explore the old town’s narrow alleyways and discover local shops and tapas bars.
Watch the sunset from La Caleta Beach, a picturesque urban beach.
Final Thoughts
Spain is not a two-city country. It’s a mosaic of regions, each with its own rhythm, cuisine, and charm. By stepping outside of the usual circuit, you not only dodge the tourist traps but also gain something far more valuable: perspective and connection.
Whether it’s sipping cider in Asturias, wandering olive groves in Jaén, or getting lost in the Moorish alleys of Ronda, these destinations are where the real stories of Spain unfold. And they’re still blissfully undiscovered by the tourist hordes—at least for now.
So before you book that flight to El Prat or Barajas again, consider the Spain that locals know and love. It’s quieter, cheaper, more authentic—and possibly the most rewarding travel decision you’ll ever make.
About the Author: Ruben, co-founder of Gamintraveler.com since 2014, is a seasoned traveler from Spain who has explored over 100 countries since 2009. Known for his extensive travel adventures across South America, Europe, the US, Australia, New Zealand, Asia, and Africa, Ruben combines his passion for adventurous yet sustainable living with his love for cycling, highlighted by his remarkable 5-month bicycle journey from Spain to Norway. He currently resides in Spain, where he continues sharing his travel experiences with his partner, Rachel, and their son, Han.