Our guide on the most underrated cities where rich people are moving this 2025.
These trends reflect a shift towards cities that combine economic growth with cultural and lifestyle amenities, attracting affluent individuals seeking both opportunity and quality of life.
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Underrated Cities Where Rich People Are Moving
1. Lisbon, Portugal – A Tax Haven for Millionaires
Portugal’s Golden Visa program allows wealthy foreigners to get EU residency.
Low cost of living compared to Paris or London.
No tax on foreign income for 10 years under the NHR (Non-Habitual Resident) program.
Who’s Moving?
Crypto investors, tech entrepreneurs, and retired millionaires.
Real Estate Hotspots: Chiado & Príncipe Real – Luxury apartments at half the price of Paris.
2. Zug, Switzerland – The Crypto Capital of Europe
Why They’re Moving Here:
Ultra-low taxes—Switzerland is a financial paradise for the wealthy.
Known as “Crypto Valley”, home to Ethereum, Bitcoin Suisse, and other blockchain companies.
Privacy laws protect wealth holders from unnecessary scrutiny.
Who’s Moving?
Crypto billionaires, bankers, and hedge fund managers.
Real Estate Hotspots: Lake Zug mansions – Quiet, scenic, and tax-friendly.
3. Dubai, UAE – The Ultimate Tax-Free Haven
Zero personal income tax and business-friendly laws.
Luxury lifestyle at a lower price than New York or London.
High security and privacy, making it ideal for billionaires.
Who’s Moving?
HNWIs from Europe, Asia, and Russia looking for a stable tax haven.
Real Estate Hotspots: Palm Jumeirah & Downtown Dubai – Super-luxury apartments & villas.
4. Austin, Texas – The New Silicon Valley for Tech Millionaires
Why They’re Moving Here:
No state income tax and business-friendly regulations.
A growing tech startup ecosystem, with companies like Tesla and Oracle relocating.
Cheaper real estate than California but still high growth.
Who’s Moving?
Tech founders, venture capitalists, and crypto investors.
Real Estate Hotspots: Westlake & Barton Creek – Exclusive gated communities.
5. Montevideo, Uruguay – The Wealthy’s Quiet South American Escape
Why They’re Moving Here:
No wealth tax for foreigners and a stable banking system.
One of the safest countries in Latin America.
Remote work-friendly, with good infrastructure and beachside living.
Who’s Moving?
Wealthy Argentine and European retirees seeking privacy and stability.
Real Estate Hotspots: Punta del Este – The “Monaco of South America” with beachfront luxury.
6. Tallinn, Estonia – Europe’s Digital Hub
Estonia’s e-Residency program lets foreigners run businesses tax-efficiently.
Digital-first economy, with high-speed internet and low bureaucracy.
Low cost of living, with a high quality of life.
Who’s Moving?
Tech entrepreneurs, remote workers, and startup founders.
Real Estate Hotspots: Kalamaja & Kadriorg – High-growth areas with historic charm.
7. Valletta, Malta – The Mediterranean Tax Haven
Malta’s citizenship-by-investment program allows rich expats to get EU passports.
Low corporate tax rates attract businesses and investors.
Stunning island scenery, plus English is widely spoken.
Who’s Moving?
Wealthy investors and digital nomads looking for a European tax-friendly location.
Real Estate Hotspots: Sliema & St. Julian’s – Modern penthouses with sea views.
8. Tbilisi, Georgia – The Best Cheap Tax Haven in Europe
Why They’re Moving Here:
Only 1% tax for digital entrepreneurs under the special business program.
Fast-track residency options for investors and expats.
Incredibly low cost of living—luxury apartments for a fraction of Western Europe.
Who’s Moving?
Crypto investors, remote workers, and entrepreneurs.
Real Estate Hotspots: Vake & Saburtalo – Affordable luxury apartments with mountain views.
9. Wellington, New Zealand – The Millionaire’s Safe Haven
Why They’re Moving Here:
Richest people in the world are buying land here as a “backup” in case of global crises.
Low population density, clean air, and safe environment.
New Zealand residency programs favor wealthy investors.
Who’s Moving?
Silicon Valley billionaires and hedge fund managers.
Real Estate Hotspots: Queenstown & Wanaka – Private, remote luxury retreats.
10. Cape Town, South Africa – Luxury for Less
Insanely cheap real estate for beachfront mansions.
World-class wine regions, nature, and culture.
Lower cost of living while still offering high luxury.
Who’s Moving?
European and American expats looking for an affordable luxury lifestyle.
Real Estate Hotspots: Camps Bay & Clifton – Exclusive ocean-view properties.
Final Thoughts: Why These Cities Are the New Millionaire Hotspots
Wealthy people are moving to these cities for three main reasons:
Lower taxes and business-friendly laws
High quality of life, safety, and privacy
Booming real estate markets with investment potential
Would you move to any of these cities? Which one interests you the most? Drop your thoughts in the comments!
About the Author: Ruben, co-founder of Gamintraveler.com since 2014, is a seasoned traveler from Spain who has explored over 100 countries since 2009. Known for his extensive travel adventures across South America, Europe, the US, Australia, New Zealand, Asia, and Africa, Ruben combines his passion for adventurous yet sustainable living with his love for cycling, highlighted by his remarkable 5-month bicycle journey from Spain to Norway. He currently resides in Spain, where he continues sharing his travel experiences with his partner, Rachel, and their son, Han.