Why European Beaches Don’t Sell $200 Cover-Ups Americans “Need”
On most Mediterranean promenades, the beach shop is a cube of shade with zinc buckets of €10 flip-flops and a stand of €6 pareos fluttering in the breeze. A rack of UV shirts sits between buckets and kites. Nobody is guarding a wall of gauze robes with designer hangtags. People arrive in swimsuits, swim, dry, …












