Why Decathlon’s €30 Gear Dominates Europe While Americans Overspend
On a Saturday morning in a coastal town, a family walks into a blue-and-white warehouse and leaves twenty minutes later with everything needed for a hike and a swim. A €29.99 backpack, €11 swim shirts, a €6 water bottle, a pair of €12 sandals, and a mask-and-snorkel set that does not scare the Visa bill. …












