The Smells Europeans Associate With Luxury (That Americans Would Find Strange)
(And Why Scent Culture in Europe Tells You More Than You Think) Luxury in the United States is often wrapped in sparkle. A clean white hotel, a freshly detailed car, a boutique scented like vanilla sugar or citrus soap. Scent, when it’s noticed at all, is meant to feel polished, neutral, and unobtrusive. But in …












